Aveda Hair Trends S/S 2009

AVEDA SS09 HAIR TRENDS
HOW-TO GUIDE BY JON CHAPMAN, ARTISTIC DIRECTOR, AVEDA MARYLEBONE

BUN WITH SHINE - ‘a movable feast’

KEY WORDS - VERSATILE, SHINE, SMOOTH, ELEGANT, SLEEK

As seen on the catwalks of:
RODARTE (styled by Aveda Team at NYFW)
3.1 PHILLIP LIM (styled by Aveda Team at NYFW)
GIANFRANCO FERRE, MARNI

INGREDIENTS
AVEDA VOLUMIZING TONIC, AVEDA LIGHT ELEMENTS SMOOTHING FLUID,
AVEDA BRILLIANT SPRAY-ON SHINE, AVEDA AIR CONTROL,
KIRBY GRIPS, BRISTLE BRUSH, ‘DOUGHNUT’

1. Apply Aveda Volumizing Tonic from roots to ends to give body to the hair. Roughly blow dry smooth.

2. Apply Aveda Light Elements Smoothing Fluid, work product through the hair to get a high gloss sheen, continue drying.

3. Working from a side parting and using a bristle brush sweep hair up into a side ponytail. Insert ponytail through centre of a ‘doughnut’. Wind hair round ‘doughnut’ and secure with grips.

4. Mist with Aveda Brilliant Spray-on Shine for added gloss.

5. Finally, smooth any fly-away hairs using Aveda Air Control.

ROMANTIC WAVE

KEY WORDS - LOOSE WAVES, SOFTNESS, VELCRO ROLLERS, ROMANTIC,
HEALTHY HAIR, GLOSS

As seen on the catwalks of:
A.F VANDEVORST, GUCCI, RALPH LAUREN

INGREDIENTS
AVEDA VOLUMIZING TONIC, AVEDA SMOOTH INFUSION STYLE PREP SMOOTHER,
AVEDA AIR CONTROL, VELCRO ROLLERS,ROUND BRUSH

1. Apply Aveda Volumizing Tonic from roots to ends and then apply a little Smooth Infusion Style Prep Smoother from mid-lengths to ends.

2. From a centre parting blow dry hair using a round brush building in a little movement as you dry the hair.

3. Set hair on Velcro rollers, for first roller drag hair downwards from parting and roll under. For second roller, which is positioned above ear, roll hair forwards. Repeat on opposite side in same manner. Now wind three rollers onto the crown area. Mist with Aveda Air Control. Diffuser dry and then leave until rollers are completely cool before removing.

4. Allow curls to tumble freely and release each using your fingers.

5. Hold the look with a final mist of Aveda Air Control.

FRENCH PLEAT

KEY WORDS - FRENCH PLEAT, ACCESSORY, STRUCTURE, RED-CARPET GLAMOUR, SOPHISTICATED, BACKCOMBING

As seen on the catwalks of: MAXMARA, YSL

INGREDIENTS
AVEDA VOLUMIZING TONIC, AVEDA SMOOTH INFUSION STYLE PREP SMOOTHER, AVEDA PURE ABUNDANCE HAIR POTION, AVEDA AIR CONTROL, TAIL COMB, BRISTLE BRUSH, HAIR PINS, ACCESSORY

1. Apply Aveda Volumizing Tonic to hair and rough dry to remove excess moisture.

2. Apply Smooth Infusion Style Prep Smoother to length of hair and a little Aveda Pure Abundance Hair Potion to roots to make hair easier to work with.

3. Backcomb hair using a tail comb. Mist with Aveda Air Control.

4. Use a bristle brush to smooth over hair to centre back, run a row of grips up centre back 2.5cm off centre to ensure pleat sits centrally, then fold hair over and pin in place.

5. Mist again with Aveda Air Control and add a hair accessory to front of pleat, flat to head as seen at YSL.

WET LOOK TEXTURE

KEY WORDS - HIGH SUMMER, SLICK, WET LOOK, SHORT HAIR, LOW-MAINTENANCE

As seen on the catwalks of:
PREEN (styled by Aveda Team at NYFW)
ALEXANDER WANG (styled by Aveda Team at NYFW)
CHRISTOPHER KANE

INGREDIENTS
AVEDA BRILLIANT RETEXTURING GEL, AVEDA VOLUMIZING TONIC, WIDE TOOTH COMB / FINGERS, HAIRDRYER

1. After shampooing and conditioning hair, apply Aveda Volumizing Tonic from roots to ends. Rough dry hair straight back.

2. Next apply Aveda Brilliant Retexturing Gel, using a wide tooth comb to ensure even distribution right from hairline to ends. The gel should be worked all the way through to achieve the ‘wet look’ finish.

3. Next use fingers to create that high summer ruffled quality.

4. If desired, diffuser-dry on low heat and speed to ‘set ‘the style.