Thursday, 27 August 2009

Cheryl For L'Oreal

Cheryl Cole, she of Girls Aloud and X Factor fame has just been announced (OK, it was this morning but I was too busy subbing a gallery of Cheryl's hair in my real job to write this blog post until now) as the latest celeb face to front a L'Oreal campaign. Cheryl's remit? To promote their hair product Elvive Full Restore 5.

Cheryl said: "I have always loved the brand and have always wanted to say the iconic phrase: 'Because you're worth it', so to be given that opportunity is absolutely amazing."

Gayle Tait, L'Oréal Paris general manager, said: "Cheryl is a glamorous, stylish and talented young woman whose warmth and charm has captivated the nation and helped to establish her as an inspiration to women throughout the UK."

With the deal rumoured to be worth around £500,000, L'Oreal definitely think Mrs Cole is 'worth it'.

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