Monday, 7 September 2009

Hot Off The Press - Ministry Of Waxing

Hairy bits at the ready, the world's first concept wax store (since 2002) is coming to London, or South Molton street to be precise on 14th September.

Introducing the Ministry Of Waxing - a super-cool salon dedicated to the art of the wax - about time too, if I may say so. With boutiques already established across Asia and more set to open in NYC and, as mentioned, London, this brand is set to be your new, and only, waxing venue of choice.

To give you a bit of background, the Ministry of Waxing take their art very seriously. All 'waxperts' are sent off to boot camp in Singapore for a month to learn the art of Ministry waxing - so you can be sure of a precise and highly-professional job. The company are repeatedly voted Best Brazilian Wax and Fastest Waxer by the likes of WWD, Wallpaper* and LUXE - high praise indeed.

I'm off to the salon next week to try it for myself and to meet their CEO so I'll let you know how I get on. I am told that the salon is something of an experience in itself - every MOW salon is individual and design-focused. South Molton street (above) is said to be very art-inspired with wax-dipped chairs hanging from the walls and Hirst-esque art adorning the walls.

Can't wait.

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