Tomorrow, Thursday 1st October, sees the launch of Dior's most ambitious store concession to date. Yes, when the doors to Selfridges beauty hall open tomorrow morning there'll be a new prestige brand counter to peruse and gawp at.
The state-of-the-art counter will house the UK's widest selection of make-up shades and exclusive products. The Colour Creator Atelier will allow you to shop by tonality as all products for the lips, eyes and nails will be displayed around five harmonies (red, pink, nude, coral and brown), allowing you to find your ideal colour palette. More than 250 shades will be available (wow). You can then move on to the Complexion Bar where you'll find a huge spectrum of foundation shades.
Once you've dealt with your make-up needs, head to the Skincare Bar where you can peruse or be guided by one of their experts to discover what products will work for your skin issues - be it anti-ageing, targeted solutions or just something to make you feel fabulous.
To end, head to the Fragrance Consultation Area where you can find about and try all of the brand's world-famous fragrances.
The only problem is - where am I going to find the time and the money to do all of this?
PS The compact above is just one of the new exciting products that will be seen on-counter. Tyen’s Love Dior palette, created to celebrate the creative director of make-up's 30th anniversary with the brand, is a limited-edition eye palette (and accompanying nail varnish) inspired by one of Tyen’s most iconic photographs which will be showcased at his anniversary celebrations at the Palais de Tokyo exhibition in Paris. Each Love Dior palette is numbered and will be available at the new Dior counter from 22nd October 2009, exclusive to Selfridges until December 2009.)