Monday, 21 June 2010

Lacoste Signs Alexa Chung

LACOSTE fragrances has signed Brit style icon Alexa Chung , 25, to front its new female fragrance, launching in January 2011.

Model and TV presenter Alexa is obviously pretty chuffed with her new role: "I'm very flattered that LACOSTE invited me to model for its new female fragrance. I've always liked LACOSTE’s casual chic image, so I'm excited to be representing the brand in this new campaign."

Looking forward to sampling it in just a few months' time.

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