Katie Holmes For Ann Taylor

Here's A-list starlet Katie Holmes in her new role as the face of US brand, Ann Taylor. If you don't know the brand, it's a mid-range store that offers sensible, classic and well-made workwear, casual and evening attire. It's as safe as safe can be. Which perhaps explains the choice of sweeter-than-sweet Ms Holmes as the face.

Yet, saying that, she looks particularly sultry and sublime in the first ads that were released today.

Katie said: "I applaud women who are doing their best to be the best versions of themselves and who are working really hard. And I'm glad that there is a store like Ann Taylor that can offer amazing styles for the many different roles that women play."

Joey has certainly grown up.