Gwen Stefani, the No Doubt singer and red lipstick lover, has just signed a deal to be the new face of L'Oreal Paris.
Gwen said: "I can't believe I get to be one of the L'Oréal Paris girls. I love playing dress up, on stage or shooting videos, it's always been one of my favourite parts of being in a band."
Her first assignment for the brand will be for the Infallible Le Rouge Lip Colour, and we've no doubt she'll bring her own unique style to the mix.
It's also refreshing to see a mainstream beauty brand using people over the age of 20 (Gwen is, would you believe it, 41) for promo purposes.
Long may she reign.