McQ Reloaded

The late Alexander McQueen's diffusion line, McQ, relaunched today with a new website, www.m-c-q.com, with a big emphasis on social media and consumer interaction. The brand presents its pre-fall/winter 2011 line by releasing six short films, "showcasing the subtle complexities of four young British girls from London, Derby, and Stratford; observe their unique environments by entering their homes and lives."

The first one, featuring London model Charlotte Benson, is a quirky, off-beat commentary and gives us wallet-toting fashion fiends a chance to see the collection move and sway in real life.

Quite delightful, I think you'll agree.