Sunday, 13 December 2009

The Beauty Scoop: Trish McEvoy

Today, I speak to one of the most influential make-up artists and brand founders in the beauty industry today, Trish McEvoy.

Trish revolutionised make-up application in the 1970s with the advent of make-up brushes shaped to simplify and enhance application. With her husband, renowned dermatologist Dr. Ronald Sherman, she opened the doors of the Dr. Ronald Sherman/Trish McEvoy Skin Care Center in New York in 1978 and pioneered the partnership of beauty and science that is now an industry standard.

Trish is committed to the creation of the highest quality products while putting professional make-up application skills in every woman's hands through her unique teaching programme. The invention of her iconic Makeup Planner in the early 1990s established her place as the founder of make-up organisation and functionality.

Trish has a one-woman-at-a-time approach to teaching make-up applications that work and stripping away the inessential clutter from our make-up bags, beauty routines and lives. She has absolutely enhanced women's lives with her work and her guiding philosophy is that women should be able to maintain a standard of beauty to live their best lives each day and not be obligated to sacrifice their beauty because of the constraints of time, space and the natural changes that occur with age.

Let's meet her.

Can’t live without beauty item(s)?
I can't live without my serum, base essential shadow primer and eye brightener, eye liner, my curling mascara, even skin foundation, correct and brighten for my underdarkness, bronzer and instant pick me up gloss.

Describe a day in your life.
A day in my life is up at 5, coffee, walk the dogs, calls with team members from 6.45am to 8.30am, go to my skincare center and stores, lunch, work at the lab, go out with friends, go home and prepare for next day.

What are your thoughts on the beauty industry at the moment (trends, financial climate, organic, natural products, Dr brands etc)?
The beauty market is going through a time of change... in these difficult financial times women are looking for products they know will make a difference... results oriented skincare products, long wear colour and fragrance that lift one's spirits is what women want today. Education is key - women want to know how to use a product and why.

What are your brand’s philosophies, and how do you put them into practice on a daily basis?
Our philosophy is to make the best product with the finest ingredients and educate our clients to understand the power of make-up, skincare and fragrance.

Name some hero products in the range.
Our fragrances, base essential, foundations, luminizer, correct and brighten, mascara, liquid face colour, instant pick me up lips.

Greatest achievement to date?
A great marriage, good friends and a brilliant team.

Name some celebrities you have worked with or who use your range.
I have worked with Dame Judi Dench, Vanessa Redgrave, Angelina jolie, to name but a few.

What more do you want to achieve?
I want to continue to empower women.

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