Ralph Lauren 4D Experience

Last night, Ralph Lauren celebrated 10 years of digital innovation by projecting a 4D visual feast onto the buildings of its flagship stores in both London and New York.

Click on the video above to experience the magic for yourself. It is truly a visual feat.

And if you want to know more, click the second video to understand what went on behind the scenes - from storyboards to video sets to digital mapping and high tech computer renderings - to create this ground-breaking fusion of fashion, art & technology.

One word: wow.

www.ralphlauren.co.uk