Monday, 7 March 2011

Katy Perry For GHD

Pop princess Katy Perry has signed a deal to be the global ambassador of British hair styling brand GHD. The I Kissed A Girl singer will promote a new line of products and hair straigtheners.

The new campaign has been shot by renowned photographer David LaChapelle.

GHD will also act as Katy's internationl tour sponsor for her Clifornia Dreams world tour which begins imminently.

Katy said: "I'm so excited to be working with ghd, especially using their tools on my 'California Dreams' tour to get me stage ready. ghd products have a reputation of being the best products in the biz, and I like being associated with that. I'm very excited to reveal the styles I did with legendary David LaChapelle in the upcoming ghd campaign. Keep your eyes peeled for it!"

Paul Stoneham, ghd Chief Executive Officer, said: "Katy is the epitome of modern fashion and styling. Her unique, ever changing looks are the envy of style devotees around the world. Katy completely embodies ghd's spirit of female transformation and empowerment, as she is seen as a cutting edge style icon unafraid to push fashion and beauty boundaries. Sassy, stylish and sexy, Katy is the perfect partner for ghd."

Can't wait to see those ads.

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