Lacoste Signs Alexa Chung

LACOSTE fragrances has signed Brit style icon Alexa Chung , 25, to front its new female fragrance, launching in January 2011.

Model and TV presenter Alexa is obviously pretty chuffed with her new role: "I'm very flattered that LACOSTE invited me to model for its new female fragrance. I've always liked LACOSTE’s casual chic image, so I'm excited to be representing the brand in this new campaign."

Looking forward to sampling it in just a few months' time.

Forever blowing bubbles

This is like going back to my childhood - yet it's far more glamorous and luxurious.

As part of London's Very Important Pedestrian shopping event tomorrow (Saturday 5th December) around Regent Street and Oxford Street French perfumer Francis Kurkdjian (and creator of Maison Francis Kurkdjian) has partnered with Liberty of London to bring one of his scented bubble installations to the city. The picture above showcases a similar installation he created at the former royal palace of Versaille. Pretty spectacular, I think you'll agree.

If you're unfamiliar with Kurkdjian, I can tell you that he is one of the world’s most famous perfumers and has created scents for Jean Paul Gaultier, Giorgio Armani, Aqua di Parma and Narciso Rogriguez.

The bubble installation, which will be fragranced with Kurkdijan's Aqua Universalis (think fresh and clean ingredients including bergamot, lemon, lily of the valley and musky wood), will run ever hour from 1pm until 8pm on Great Marlborough Street.

It's certainly something different.