Katie Holmes For Ann Taylor

Here's A-list starlet Katie Holmes in her new role as the face of US brand, Ann Taylor. If you don't know the brand, it's a mid-range store that offers sensible, classic and well-made workwear, casual and evening attire. It's as safe as safe can be. Which perhaps explains the choice of sweeter-than-sweet Ms Holmes as the face.

Yet, saying that, she looks particularly sultry and sublime in the first ads that were released today.

Katie said: "I applaud women who are doing their best to be the best versions of themselves and who are working really hard. And I'm glad that there is a store like Ann Taylor that can offer amazing styles for the many different roles that women play."

Joey has certainly grown up.

Rumer Is Red Hot

As the Beauty Scoop tweeted previously, Rumer Willis is the new face of US fashion label Badgley Mischka - and her stunning adverts have just been released. BS saw pictures of Rumer on the beach shooting the ads and it doesn't look like the airbrush had much to do to improve the final shoots.

Demi will be proud.

Glee-ful Nails

At the end of this month you'll be able to get your hands on the latest Sephora by OPI collaboration. Hit US TV show Glee (and all it's fun and frivolity) has been poured into this bright and shiny limited-edition line.

The collection consists of seven nail shades:

Slushied - light blue
Hell to the No - deep purple
Gleek Out - a glittery lime
Diva-in-Training - pink
Who Let the Dorks Out - dark green
Miss Bossy Pants - raspberry
Mash-Up - gray/green.

The retail cost is $9.50 (about £5).

A mini set of six polishes will retail at $22 (around £15).

A line of colour cosmetics and fragrance is set to follow in the near future.

New Ad Face For McQueen

Following the tragic death of Alexander (Lee) McQueen in early 2010, the McQueen brand continued valiantly in his absence, but decided against an A/W 2010 advertising campaign, instead choosing to quietly continue the late designer's beautiful work under the watchful eye of Sarah Burton.

Spring 2011 marks the brand's return to optimism and seems to herald a new, happier dawn. The McQueen camp today released the photo that confirms 16-year-old US model Lindsey Wixson as their new face.

The future looks bright.

The Mane Event

Neigh, it can't be so. A shampoo (and conditioner line) that was originally formulated for horses?

Yes, you heard it right. Mane 'n Tail is a haircare range that was initially used on our furry friends, but the trainers were so impressed with the horses glossy manes that they decided to get in on the act and lather up.

The makers adapted the original formula to ensure that the Ph concentration was at the right level for non-horse users of the product, but it still gives the same outstanding results.

Think lots of lather, lots of moisture and a protein formula that leaves hair (particularly those with thick and unmanageable tresses) beautifully soft and sleek.

Mane 'n Tail Shampoo
£6
www.zuneta.com

Daria Lets Loose

More model moments - here's the gorgeous Ukrainian/Canadian Daria Werbowy wearing very little but still managing to give off a sporty vibe for the S/S 2011 Celine campaign.

Designer Phoebe Philo is known for her pared-back edgy looks and this campaign, photographed by Juergen Teller, continues her cool yet chic approach to her work.

Slick.

Freja Looks Fab For Valentino

The stunning Danish model Freja Beha Erichsen is the new face of Valentino - just one of her many assignments for spring/ summer 2011. She's also the face of choice for superbrands like Chanel and Louis Vuitton, so you're bound to spot her splashed across billboards imminently.

The Valentino campaign was shot by Brit fashion snapper David Sims, whose previous clients include Gap, Prada, Helmut Lang, and Jil Sander.

Here's the ads above in all their exquisite glory.

www.valentino.com